Social media marketing is crucial in today’s digital landscape. It allows businesses to expand their reach, engage with their audience, influence purchasing decisions, and drive growth. As social media evolves, accounts that adopt innovative strategies and utilize the latest tools and technologies will thrive in the competitive marketplace.

We have curated a comprehensive list of the 16 best social media marketing tools for 2024. These tools have been meticulously selected based on their functionality, reliability, and ability to empower businesses to enhance their social media presence, engage their audience, and drive meaningful results.

Whether you’re a small business looking to establish a robust online presence or a large corporation aiming to scale your social media initiatives, these tools are poised to revolutionize the way you approach social media marketing in 2024 and beyond.

#Tool 1 : Hubspot

HubSpot excels in evaluating the performance of different social channels, providing valuable insights into campaign success.

Integrated within a unified platform, HubSpot’s social media management tools optimize content publishing, monitor social interactions, and offer in-depth analytics, simplifying your social media efforts.

You can efficiently aim personalized messages at particular demographics by leveraging insights from your CRM’s contact database and data from your marketing software.

Plans and Pricing: Hubspot offers a professional plan for $890/month and an enterprise plan.

#Tool 2 : Airtable

With Airtable, it is easy to spot deficiencies in your strategy and unite your team around common objectives. You can gain a comprehensive perspective on all marketing initiatives, including objectives, resource allocation, and deadlines.

Airtable’s leaverage automation and AI technologies offer personalized interactions on a large scale. Also it lead to captivate the appropriate audience by delivering tailored messages precisely when they’re most receptive.

Plans and Pricing: Airtable offers a free plan, a team plan for $24/month and a business plan for $54/month.

#Tool 3 : MiriCanvas

MiriCanvas is a top design tool with many different templates for things like PowerPoint, posters, and videos. You can make all kinds of content on Miricanvas, like Instagram stories or reels.

It has cool stuff like trendy stickers, colors you can change, and AI drawing to help make your designs look better, especially for social media templates.

Also, MiriCanvas helps teams work together on editing at the same time, which saves time. It offers many ways to download your work in different formats to fit your needs.

Plans and Pricing: MiriCanvas offers a free plan and a pro plan for $11.99/month.

#Tool 4 : Canva

Canva, a versatile design platform, offers a wide range of pre-designed templates catering to diverse themes and purposes.

With an intuitive interface and beginner tutorials, it’s accessible to users with varying levels of design experience.

Additionally, its versatile design capabilities include beautifully premade templates and a variety of graphic elements like photos, shapes, and icons, allowing for customization to meet various design needs.

Plans and Pricing: Canva offers a free plan, a pro plan for $9.99/month and a teams plan for $25/month.

#Tool 5 : Visme

Visme emerges as a leading data visualization tool, celebrated for its capacity to convert intricate data into visually captivating presentations. Additionally, Visme prioritizes confidentiality with advanced privacy controls, enabling users to manage project visibility and access according to their needs.

You can produce dynamic and captivating social media visuals tailored to fit seamlessly across all platforms utilized by your business.

Plans and Pricing: Visme offers a free plan, a personal plan for $15/month and a Business plan for $29/month.

#Tool 6 : Brandwatch

Brandwatch can make reports about certain topics or words, giving helpful information about the newest trends on those subjects.

It provides social media management, interaction tracking and analysis customer experience administration, and DIY landing page builder.

You can efficiently manage channels, teams, tasks, approvals, and campaigns while keeping your brand consistent and ensuring high quality. This happens using a calendar for content that everyone can see, which helps people work together.

Plans and Pricing: Brandwatch offers a consumer intelligence plan, a social media management plan and an influencer marketing plan.

#Tool 7 : Hootsuite

With Hootsuite, you can effortlessly track your social media activity across numerous accounts and keywords, access over 35 social media channel, and schedule posts in bulk. Hootsuite is the social solution that presents a comprehensive overview of your paid, organic, and web metrics simultaneously.

It’s especially advantageous for individuals or businesses seeking extensive analytics and capabilities for social listening.

Plans and Pricing: Hootsuite offers a professional plan for $99/month, a team plan for $249/month and an enterprise plan.

#Tool 8 : Later

In contrast to the majority of social media management tools, Later prioritizes Instagram as its primary focus. They provide an Instagram feed planner, allowing users to preview the appearance of their Instagram grid post-publishing. Also, Later enhances post visibility by incorporating pertinent hashtags to expand your audience reach.

Later’s best feature is its calendar for pictures, where you can easily schedule images by dragging and dropping them.

Plans and Pricing: Later offers a starter plan for $16.67/month, a growth plan for $30/month and an advanced plan for $53.33/month.

#Tool 9 : Sprout Social

Sprout Social stands out as one of the rare social media management platforms offering customer relationship management (CRM) functionalities.

You can benefit from Sprout Social’s detailed analytics dashboard, which gives you information about both paid and regular posts. This helps you decide when to schedule your content for the best results. Additionally, Sprout Scial allows effortless report white-labeling and downloading directly from the dashboard.

Plans and Pricing: Sprout Social offers a standard plan for $249/month, a professional plan for $399/month, an advanced plan for $499/month and an enterprise plan.

#Tool 10 : BuzzSumo

BuzzSumo offers the capability to track the number of shares your recent blog post garnered across Twitter, Pinterest, Facebook. Additionally, you can monitor the effectiveness of content targeting industry-specific keywords, enabling a comparison of your content marketing efforts with competitors.

BuzzSumo simplifies the process of discovering suitable influencers to collaborate with. Also, this tool provides valuable insights into trending subjects within your industry and identifies top-performing posts.

Plans and Pricing: BuzzSumo offers a content creation plan for $199/month, a pr & comms plan for $299/month, a suite plan for $499/month and a enterprise plan for $999.

#Tool 11 : Social Bee

Social Bee, one of the social media scheduling tools, enables users to seamlessly integrate, categorize, and distribute content across multiple social media platforms within a user-friendly interface.

SocialBee’s standout feature lies in its ability to automatically reshare your top-performing content, ensuring consistent engagement with your audience. This unique capability streamlines your social media strategy, allowing you to maintain a strong online presence effortlessly.

Plans and Pricing: Social Bee offers a bootstrap plan for $24/month, an accelerate plan for $40/month and a pro plan for $82/month.

#Tool 12 : Buffer

Buffer, one of the social media analytics tools, is a user-friendly and efficient social media management solution favored by small enterprises and independent content creators for fostering genuine interaction and expanding their social media presence.

Producing daily content across various platforms can be taxing, but Buffer’s intelligent AI assistant for social media steps in to alleviate the burden. Whether crafting original posts or repurposing top-performing content for different platforms, this tool accelerates content creation, enabling you to generate more efficiently.

Plans and Pricing: Buffer offers a free plan, an essentials plan for $6/month, a team plan for $12/month and an agency plan for $120/month.

#Tool 13 : Sprinklr

Sprinklr facilitates seamless collaboration for enterprise teams, empowering them to effectively connect with, listen to, and interact with customers across over 25 social media platforms.

It stands alone in its ability to blend proprietary, acquired, paid, and customer service data to articulate complex narratives persuasively. Additionally, with the capability to consolidate all data onto a single screen, stakeholders can comprehensively grasp the actual performance of campaigns.

Plans and Pricing: Sprinklr offers an advanced plan for $249/month and a request quote plan.

#Tool 14 : Keyhole

Keyhole, trusted by industry giants such as Spotify, Google, Amazon, and Spotify along with over 100,000 other brands and agencies, is a user-friendly social media analytics tool.

You can effortlessly gauge the true effectiveness of your social media campaigns, capturing engagement from influential figures and calculating the overall reach generated.

It enables to conduct swift marketing analysis by tracking the performance of selected keywords and hashtags of interest. Also, with Keyhole, you can compare how well you’re doing on social media with your competitors to see where you stand in the industry.

Plans and Pricing: Keyhole offers an individual plan for $89/month, a team plan for $189/month, a pro plan for $259/month and an advanced plan for $549/month.

#Tool 15 : Social Champ

Social Champ is a comprehensive social media scheduling and management solution designed to streamline content distribution across multiple platforms simultaneously.

With its many social media automation features and easy connections with other tools, Social Champ helps people and brands reach more people, increasing their audience by up to 75%.

For beginners or businesses seeking simplicity in automation tools and a user-friendly interface to effectively promote their content, Social Champ emerges as the ideal choice. Noteworthy is its highly responsive customer support, ensuring assistance whenever needed. Additionally, Social Champ enables users to recycle their content on Facebook and Twitter, maximizing visibility and engagement.

Plans and Pricing: Social Champ offers a free plan, a champion plan for $26/month, a business plan for $89/month and an agency plan.

#Tool 16 : Radaar

Radaar is a comprehensive social media marketing solution designed for centralizing the management of all your social profiles in one convenient platform.

Using this tool not only saves a considerable amount of time in managing social media but also ensures systematic social network management, reducing the likelihood of human error.

This includes scenarios such as missing publication deadlines aligned with marketing promotions, overlooking certain platforms when publishing content, or failing to respond to messages from potential customers.

Plans and Pricing: Radaar offers a basic plan for $9.99/month, a premium plan for $19.99/month and a professional plan for $59.99/month.

What social media marketing tool do you want to use?

Social media marketing tools vary widely in features and social media marketing strategy involves choosing the right tools as well. So the best choice for you depends on your specific social media objectives and requirements.

If you’re unsure about which marketing tool to use, trying out tools with free plans could be a great option. For instance, MiriCanvas provides a free version featuring high-quality templates ideal for creating images for social media marketing. It’s a fantastic choice to explore as it allows you to create visually appealing content without any cost. Plus, you can test its features and see if it meets your needs before committing to a paid plan.